The 21st century music industry has had quite a lot of changes infused into it, making music not just a thing of instruments and lyrics but beyond that of alternate universes, alter-egos, inner self, brands, creativity and imagination, and a style that cuts across gender and societally constructed views of lifestyle.
Over the years, music has been a way of opening the eyes of the world to the beauty that exists in the unusual, to the simplicity and complexity of life and most especially to the uniqueness of each individual with respect to life and living.
This new wave and notion of music has been represented and viewed in the works of many artists in their music that cut across varying genres, as they play out their music in varying styles. Amongst such unique artists with a very unique approach to music is Tyler Gregory Okonma or Tyler The Creator as he’s popularly known.
The modern day Peter Pan began his very eccentric and unusual journey at the age of 12, where his instinct for questioning the status quo drew him from a seemingly ordinary world of a normal kid that attended church to one that became a skateboarder because he viewed the skate world and culture as “the other.” “When everyone’s saying yes, skating is the no.” And moved further to becoming an adult of very liberal views on the world.
His liberal and eccentric views reflect in his worldly outlook, his fashion sense and even his music style. To that effect he has his Golf Wang fashion and lifestyle brand which has great collaborations with Converse, Lacoste, Jeni’s ice cream and many others which have a new outlook of breaking the conventional rules of street wears and gender view. And as for his music, he has a peculiar way of presenting his music in a manner that blurs the lines between reality and imagination, with songs referring to matters of the heart such as his sexual preference and many others. His peculiar hip/hop rap taste and style of music is not only daring and almost unreal but also very beautiful and artistic.
From his introduction to Skate culture, he formed the hip-hop collective Odd Future Wolf Gang Kill Them All, or Odd Future for short with fellow like-minds. Though at first, the band was viewed as a notorious gang of miscreants and foul mouthed teens making headlines for their provocative lyrics and prankster YouTube stunts. With time, the band evolved and having Tyler as the head steered the group towards a new direction.
With his chart-topping success of Igor, his Grammy-nominated fifth studio album,the now 28-year-old has been able to find a way to express himself and to reach out to his fans and admirers. His festival which is known as the Camp Flog Gnaw Carnival, which took place in Dodger Stadium in Los Angeles has been an avenue for his fans and the world to take a peek into his world with a wide variety of attractions and events which includes the appearance and performance of rap artists such as A$AP Rocky, YG, Lil Uzi amongst other artists like Twigs, Dominic Fike, Slowthai and others. With carnival rides and food trucks and many other attractions such as an installation of his newly designed sneakers made in collaboration with Converse named the Gianno and also get to see three life-size Igor statues presiding over the camp and a variety of hand-drawn prints of flowers, bumblebees, donuts on shirts. The camp is filled with fans in bucket hats, babushka scarves, buzz cuts tinged with highlighter colors, and a sea of the inexplicable Igor wigs.
With so many achievements, one look at Tyler and you would think you’ve got the wrong guy. Indeed he’s unlike many others of his kind. Shy, with a keen and observing eye-sight with regards to colour and expression as seen vividly in his Golf Wang style, quite impromptu and free with a simplistic lifestyle as seen his views and actions such as tree-climbing in the middle of Regent’s park, Tyler is really unlike many of his kind. Free-spirited, outgoing and jovial, open-minded, with a wild and wide imagination. Tyler is definitely not your average artist but one with a crazy outlook of the world and a crazier way to express what he sees.